Getting into the NFL:

Ilsa was a Division 1 lacrosse player at the University of Oregon, where she studied sports business. Her professors had great connections with prominent figures in the industry, and she was able to network with a lot of people in different sectors. Initially, she thought she wanted to work for a sports agency, but after consulting with industry professionals, she realized she needed to look for something else. After her last season, she interned with the Ravens' marketing department, but due to a lockout, no jobs were available, and she had to secure a job with UA in sports marketing for three years. During that time, she worked in support of UA basketball, professional female athletes, and Olympic businesses. However, she kept her relationship with the Ravens, and when a new position opened up, she returned to the team. In 2012, she worked with UA during the Olympics in London and then joined the Ravens full-time, where the team later won the Super Bowl. Ilsa's role as an entertainment coordinator involved managing cheerleaders, mascots, marching bands, and promotion squads. As the department evolved, she took on all tentpole events with the fans and in-game entertainment.

Keeping your connections:

In the sports business industry, it is crucial to stay connected, especially when reaching out to busy professionals. If you are still waiting for an immediate response, don't worry; your message might not have gone unnoticed, and they may respond in the future. It's okay to follow up but avoid being pushy or overly eager. Instead, personalize your message by mentioning something specific about the person or their work. The aim is to gain insights and build relationships, not just ask for a job or connection. When crafting your message, make sure it's purposeful and not generic. If it sounds like a template, take the time to rewrite it and make it more personal and authentic.

Since there are only 32 teams, it's essential to understand the challenges and expectations of the job clearly. The best way to get into the industry is through internships, which allow you to showcase your skills, get a well-rounded introduction to the club, and find out where you fit best. The most important thing is to start looking early and keep an open mind. LinkedIn is an excellent platform to connect with potential employers. Reach out to professionals and ask for 15 minutes to introduce yourself and learn more about the industry. This approach worked for Ilsa in Oregon, and she believes that finding out how working in sports is different from other industries is crucial. Every league and team has unique rules and regulations, so it's essential to network with people in other leagues and take on as many internships as possible. At the Ravens, most season-long interns did at least one or two post-graduation internships with other teams. 

Hiring someone:

Ilsa looks for a non-traditional experience and background when looking to bring someone to the Ravens. She believes individuals experienced in customer service roles, such as those in retail or as a waitress, can provide relevant experience dealing with people you have never met. When working with fans, this experience is beneficial because someone may be upset and relate strongly to the situation. When there is an event, you are representing the brand or team, which means you must be able to problem-solve and professionally listen to the fans. Ravens fans are loyal and honest, so handling any situation professionally is essential. Customer service experience can prepare you to handle various situations and people, from random individuals to those needing assistance. These skills are essential for an internship as well as a full-time role. Ilsa recommends always asking for a business card when networking and believes it is up to you to reach out, set a time, and make the connection.

What’s Happening in Sports

 🏈 NFL schedule release: Chiefs to host Ravens in 2024 season opener.

🏀 Nuggets stun Timberwolves; tie series, reclaim home-court advantage.

🏈 Lions and QB Jared Goff agree on $212M, 4-year extension with $170M guaranteed.

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