🏆 Duke University, Rachel Baker's Journey to Revolutionize Sports Business

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Welcome to the first edition of the SBV weekly newsletter! Our mission is simple: to provide you with insights and information that you can use to elevate your career in the sports industry. We know that the road to success can be filled with obstacles, and it can be challenging to find the right people to connect with and learn from. That's why we're excited to bring you insights and advice from some of the most successful and knowledgeable experts. With each edition of our newsletter, we'll be sharing key insights and strategies that will help you stay informed, motivated, and inspired as you navigate your way through the industry. So, let's get started!

👟🏀 Rachel Baker, a former Nike and NBA executive, has embarked on an exciting new role as the first General Manager of Duke University's men's basketball program. Her partnership with Head Coach Jon Scheyer began in June 2022, where she provides invaluable support to players in their personal and professional development, including navigating NIL opportunities and building their personal brands. With her extensive experience in working with young athletes from a business and marketing perspective, Rachel is set to make a lasting impact at Duke.

🏆🏀 Duke University boasts an impressive basketball legacy, with 5 NCAA Championships, 11 Championship Game appearances, and 17 Final Four appearances. Rachel's appointment as General Manager signals the program's commitment to excellence and innovation, further elevating their status as a powerhouse in collegiate sports.

💡💼 Rachel leverages her extensive experience in the sports industry and visionary mindset to spearhead innovative strategies that drive the program's success, combining business acumen, marketing expertise, and a deep understanding of the ever-evolving landscape of collegiate athletics.

🚀 Overcoming Obstacles: “I’ve always focused on being solution-oriented. With that mindset, I shifted my perspective to see obstacles as opportunities.” Having an adaptable and resourceful mindset is crucial as it allows individuals to perceive obstacles as stepping stones for personal and professional growth.

📚💼 Key Focus Areas: "First, you have to focus on building a strong network. Internally and externally. This industry is all about getting stuff done and your ability to do so is dependent on your relationships. It’s not just about who you know, but the influence you have and your reputation in the industry. Invest time and energy into your connections. The second thing to focus on is continually improving your skills and knowledge. Stay up-to-date with the latest industry trends and best practices, and seek out opportunities to develop new skills. Taking courses, attending workshops, and pursuing certifications can all help you stay competitive and advance in your career."

💪💡 Standing Out Amidst the Noise: "I look for individuals who are willing to put in the work to achieve their goals, even if it means going above and beyond what is expected of them. I also value individuals who can think critically and creatively, bringing fresh ideas and perspectives to the table that can help our team and company grow."

📱Maximizing Social Media: Use online platforms such as LinkedIn and other professional networks to build relationships. Provide valuable content, be engaged in conversation, and seek out like-minded individuals. Make sure you build this into your weekly or daily routine. Make sure your messaging is authentic and individualized.

🤝 Find Mentorship: Identify successful individuals in the sports industry who can offer valuable insights and guidance. Actively seek mentorship opportunities and learn from their real-life experiences. Begin by making connections within your network and continue to expand upon that.

📈 Gain Experience: Gain practical experience and expand your network by volunteering or interning with sports organizations. Use these opportunities to display your skills, passion, and dedication while gaining beneficial exposure. Stay open to all possibilities, from the Pro level to the local YMCA - you can gain valuable experience anywhere.

Stay Tuned: This Week in Sports

 🎾 French Open: Paris, France, May 28 - June 11

Rune survives epic 5-setter, Gauff, Ruud, Jabeur advance. Swiatek reaches QF, Zverev leads against Dimitrov.

🏀 NBA Finals: Nuggets vs. Heat, June 1 - June 18

Denver Nuggets (-275) favored to beat the Miami Heat. Series tied 1-1 as games head to Miami for Game 3 & 4.

🏒 NHL Stanley Cup: Panthers vs. Golden Knights, June 2 - June 19

Golden Knights dominate Panthers (7-2) to secure a commanding 2-0 series lead with an impressive victory last night.